Shining Star Group was established in 1993. After 20 years of efforts, it has developed into a large transnational industrialized group with 11 subsidiaries, about 4,600 employees, total assets of nearly US 2.4 billion dollars and annual output value of US 0.6404 billion dollars, covering a variety of business fields including real estate, commerce, hotel, education, health, decoration, sports, tourism, property management, etc.
In the development process, Shining Star Group has gradually formed its core competitiveness led by the development of urban compound real estate and oriented with the integrated urbanized operating idea of “one body and multiple wings”, and forged a professional and efficient management team with the ability of dealing with constantly changing market, being dedicated in the urbanized operation of shaping a quality life example and creating a harmonious, liveable and cultural environment. After more than twenty years’ exploration and practice, the Group has realized successful transformation from a single property developer to a multiple urbanization operator, being equipped with comprehensive abilities of project operation and planning, product design and industrial integration.
For the past two decades, Shining Star Group consistently fulfills its enterprise purpose of “satisfying both the governments and public and promoting the growth of both the enterprise and employees”. Following the completion of decoration works of Qingdao Pacific Club, Tsingtao Brewery Building and Shenyang Times Plaza, the Group has also successfully developed many other projects in Kunming, Dali and Tianjin cities, including Shining Star Digital Building, Californian Maple Townhouse, Norwegian Forest Ecological Residential Community, Meishu Orange Residential Western-style House, Meishu Xingcheng Fashion White-collar Apartment, Dali “Zhonghefang” Courtyard-type Villa, Kunming New Asia Athletics Park, Tianjin Shining Star The World ，Songming Shining Star The Aqua and Dali Jiayi。
“Cultivating and developing in a virtuous and honest way, acquiring from and returning to the society” is not only the responsibility of Shining Star Group but also the morality of the employees. So far, it has donated money and supplies of more than US Dollar 11.4 million and invested nearly US Dollar 160 million in public facilities, making much contribution to the harmonious development of the society.
The Group successively won more than 400 honors at the international, national, provincial, municipal and local levels awarded by governments and competent departments, and received full recognition from the society and government. These honors included “The Most Competitive Brand Top 50 in the Real Estate Industry of China Asia”, “Ten Brands in Asian Real Estate Industry”, “Human Settlement Award for Green Asia”, “Example for International Garden Community in Asia”, “The Best Garden-type Office Building in Asia”, “Top Ten Commercial Golden Streets in Asia” and “The Most Socially Responsible Enterprise in China”, “National Exemplary Faculty’s Home”, “National Labor Award”, etc.
In 2008, Shining Star Group was honoured with the title of ”Specialized and Leading Brand for Comprehensive Operation in the Chinese Real Estate Industry 2008” by virtue of its brand value of US Dollar 0.12824 billion, being listed in the national estate top one hundred brand enterprises.
Nowadays, with the view of international integration, the mind of harmonious coexistence, the responsibility of great virtue and the spirit of pursuing excellent, Shining Star Group is marching towards the world to play a new chapter in the new developing and advancing road and accomplish its mission that “shining star in the sky bestows grace to everyone.”